Top 10 Lingerie Brands in India That Every Woman Should Know

Lingerie is more than just an undergarment; it is the base of every woman's outfit, comfort, and sometimes, confidence. Gone are the days when shopping for lingerie was awkward, limited, and mostly offline. Today’s woman is confident and knows her 34C from her 36D. It's all because of a wave of modern lingerie brands that blend comfort, style, and inclusivity; buying lingerie has become an empowering experience.

India’s lingerie market has grown rapidly in recent years, and with this boom comes a variety of brands offering everything from budget basics to high-end luxury pieces. But with so many brand names floating around, how do you pick the ones worth your money? Whether you are looking for everyday comfort, luxurious lace, or functional shapewear, choosing the right lingerie brand can make all the difference.

To help you choose the best one for you, we have done the legwork for you. Here is a list of the top 10 lingerie brands in India that are redefining comfort and style as well as inclusivity for the modern Indian woman.

1. Zivame

Zivame is probably the first name that comes to mind when you think of lingerie shopping online in India. Founded in 2011, Zivame transformed how Indian women shop for intimate wear, discreetly, confidently as well as with a massive ranges to choose from.

From t-shirt bras and maternity lingerie to seductive lace sets and shapewear, Zivame has it all. The brand is especially known for understanding the Indian body type as well as the climate, offering breathable fabrics and a fit-first approach.

Types of Lingerie

• T-shirt bras
• Push-up bras
• Bralettes
• Nursing & maternity bras
• Panties (bikini, hipster, boyshorts)
• Shapewear (tummy tuckers, thigh shapers)
• Sleepwear & loungewear

Why women love it: Comfort-first designs, inclusive sizing, and stylish collections.

Best for: Everyday bras, bridal lingerie, as well as shapewear.

Price Range: ₹249–₹2,499

2. Clovia

Clovia combines comfort, fun, and functionality in every piece. If you like lingerie with a splash of color, unique prints, or even cute slogans, Clovia should be your go-to. They offer a wide range of sizes as well as styles, from wired balconette bras to non-padded comfort fits.

Clovia also stands out for its activewear, sleepwear, as well as maternity lines, making it a one-stop destination for female's intimate fashion.

Types of Lingerie

• Padded bras
• Non-padded bras
• Lacy bralettes
• Strapless bras
• Multiway bras
• Printed as well as seamless panties
• Activewear and sports bras
• Maternity bra
• Post-surgery bras
• Babydolls
• Nightwear

Why it stands out: Affordable, fashion-forward lingerie with quirky prints.

Best for: Trendy designs, comfort-fit panties, and fun bralettes.

Price Range:  ₹199–₹1,999

3. Enamor

Enamor brings a touch of style to day-to-day lingerie. The brand blends style with function, offering collections that flatter the Indian shape. Their bras are designed with the best support, especially for fuller busts, and they offer premium lace detailing that doesn’t itch or irritate. 

Their products offer a great combination of fashion as well as functionality, especially for professional females.

Types of Lingerie

• Full-coverage bras
• Minimizer bras
• Underwired bras
• Shaping camisoles
• Seamless panties
• Thermal wear
• Lounge sets and robes

Why it’s a favorite: High-quality materials and supportive designs.

What sets Enamor apart is its attention to detail—right from the cup construction to strap support.

Best for: Elegant everyday bras, workwear lingerie, and shapewear.

Price Range: ₹399–₹2,499

4. Jockey

While Jockey is best known for its men’s underwear, its women’s lingerie collection has quietly built a loyal fan base. If you value comfort over frills, Jockey is the brand to rely on. Their cotton bras and sports bras, as well as panties, are built for all-day wear.

They may not win awards for glamour, but they deliver where it counts: breathability, durability, and a great fit.

Types of Lingerie

• Wire-free cotton bras
• Full-coverage bras
• Sports bras
• Cotton panties
• Boyshorts
• High-waist briefs
• Lounge bras

Why it’s trusted: Iconic comfort as well as long-lasting quality.

Best for: cotton basics, sports bras, and breathable daily wear.

Price Range: ₹299–₹1,499

5. Amante

Owned by MAS Holdings, Amante brings Sri Lankan lingerie craftsmanship to Indian shelves. This brand is all about feminine finesse. Think smooth satin, delicate lace, and seamless finishes that don’t show under clothes.

Amante is slightly on the premium side but delivers luxury-quality designs perfect for date nights or special occasions. Amante brings global designs to Indian women. Their wired bras and molded cups are especially appreciated by working professionals.

Types of Lingerie

• Wired and padded bras
• Non-padded lace bras
• Push-up bras
• Low-rise panties
• Lingerie sets
• Bridal collections
• Nightwear (slip dresses, chemises, robes)

Why it’s a game-changer: Sophisticated designs with an international feel.

Best for: Luxury lingerie, seamless bras, as well as bridal wear.

Price Range: ₹499–₹2,999

6. Shyaway

Shyaway is quickly becoming a go-to online lingerie destination. It focuses on quality and affordability and offers multi-piece combos for those looking to stock up. The brand features everything from full-coverage bras to lacy push-ups as well as shapewear.

The designs are stylish without being over-the-top, and their fit guides make online shopping easier, especially for first-timers.

Types of Lingerie

• Cotton daily-wear bras
• Transparent strap bras
• Push-up bras
• Demi-cup bras
• Combo bra and panty sets
• Lacy bralettes
• Shapewear like waist cinchers, and tummy tuckers

Why it’s rising fast: Wide variety with attractive combo offers.

Best for: combo packs, value-for-money sets, as well as plus-size lingerie.

Price Range: ₹199–₹1,999

7. PrettySecrets

PrettySecrets brings playful femininity as well as bold designs to the table. The brand has a youthful vibe and offers one of the largest online selections in India. Think floral lace, ruffled details, vibrant colors, and fun cuts.

They have also launched nightwear and swimwear lines that are worth checking out. PrettySecrets is ideal for the woman who wants fashionable lingerie without burning a hole in her wallet.

Types of Lingerie

• Lace bras
• Satin bras
• Plunge bras
• Balconette bras
• Mesh and sheer panties
• Sexy lingerie sets
• Corsets
• Babydolls
• Satin nightwear

Why people are talking about it: Trendy styles at mid-range prices.

Best for: Affordable fashion bras, bralettes, as well as playful sets

Price Range: ₹299–₹2,499

8. Nykd by Nykaa

A newer entry that’s quickly won hearts, Nykd by Nykaa is redefining comfort-led lingerie in India. Designed especially for Indian women, this brand focuses on breathable fabrics, neutral tones, and no-fuss fits—the best for everyday wear and sensitive skin.

Their “comfort-first” philosophy shows in everything from the tagless bands to the wire-free designs as well as ultra-soft cotton mix. Whether you are a first-timer shopping for your teen or someone looking for size-inclusive basics, Nykd has got you covered.

Types of Lingerie

• Wire-free bras
• T-shirt bras
• Padded non-wired bras
• Full-coverage bras
• Everyday panties (hipster, bikini, high-rise)
• Teen bras (first bras, beginner-friendly styles)
• Maternity & nursing bras
• Sleepwear and loungewear sets
• Slip-on bralettes

What makes Nykd by Nykaa shine is its inclusive sizing up to 44DD, seamless wire-free bras, and skin-friendly fabrics, perfect for Indian summers. The brand also offers maternity and teen collections and designs with minimal show-through under outfits.

Best for: sensitive skin, beginners, teenagers, daily comfort, and breathable basics.

Price Range: ₹399–₹1,599

9, B'witch

B'witch is not just for the faint-hearted. This brand is all about celebrating sensuality with its striking cuts, sheer lace, as well as bold colors. Whether it is a satin chemise or a cage bra, B'witch brings out the diva in you. 

Their pieces work best for special occasions or when you want to treat yourself to something a little off-colour.

Types of Lingerie

• Lacy push-up bras
• Cage bras
• Satin panties and thongs
• Babydolls
• Transparent chemises
• Lingerie gift sets

Why it’s unique: Bold, sexy, and unapologetically feminine.

Best for: Bold lingerie, satin nightwear, and sexy sets.

Price Range: ₹599–₹3,499

10. Marks & Spencer (India)

British giant Marks & Spencer has carved a niche in the Indian lingerie market. Though on the expensive side, their lingerie is top-tier in comfort as well as style. From wireless bras and high-impact sports bras to intricate lace lingerie sets, their range is impressive.

Their sizing is extensive, and the fitting experience in stores is one of the best. If you don’t mind spending a bit more, M&S lingerie is well worth the investment.

Types of Lingerie

• T-shirt and balconette bras
• No-VPL panties
• Sports bras
• Luxury lace lingerie
• High-waist shapewear
• Lounge robes
• Slips

Why it is premium: International quality meets Indian comfort.

Best for: International styles, luxury sets, as well as premium loungewear.

Price Range: ₹899–₹3,999

How to Choose the Right Lingerie Brand?

• Dailywear: Clovia, Shyaway, PrettySecrets
• Premium luxury: Amante, M&S, B’witch
• Cotton comfort: Jockey, Inner Sense
• Shapewear and support: Enamor, Zivame
• Bridal/special occasion: Amante, B’witch, PrettySecrets
• Sustainable and organic: Inner Sense, Lovyata

Conclusion

Lingerie is no longer just a basic need; it is more than a celebration of style, comfort, and personality. With so many homegrown as well as international brands catering to the various needs of Indian women, finding the best fit has never been easier. Whether you are looking for soft cotton comfort, bold lacy silhouettes, or practical shapewear, there's a brand out there tailored just for you. Are you ready to upgrade your lingerie collection? Whether it's breathable basics, romantic lace, or shapewear, the best fit is just a click away. At Bindboys, we offer you the best lingerie brands in India, all under one roof. Explore different styles that suit your mood and size as well as your lifestyle.

FAQs

1. Which is the No. 1 brand bra in India?
Zivame is considered the No. 1 bra brand in India because of its affordable price, comfort, as well as fit-first approach.

2, Which brand is best for innerwear?
Jockey and Zivame are top choices for daily innerwear with a focus on comfort and quality.

3. Which brand is No. 1?
In terms of popularity and reach, Zivame leads the Indian lingerie market.

4. Which type of bra is best for daily use?
T-shirt bras and non-wired cotton bras are ideal for everyday wear due to their comfort and seamless look.

5. Which bra is suitable for heavy breasts?
Full-coverage, underwired bras from brands like Enamor and Marks & Spencer offer excellent support for heavy busts.

6. Which material is best for inners?
Cotton and modal are the best materials for inners—soft, breathable, and skin-friendly.

7. Which bra brand is best in India?
Zivame, Clovia, and Enamor are among the best for quality, fit, as well as variety.

8. What are some luxury bra brands?
Amanté, Marks & Spencer, and B’witch offer premium and luxury lingerie collections.

9. Is Amanté a luxury brand?
Yes, Amanté is considered a premium-to-luxury lingerie brand known for its elegant designs as well as superior quality.

10. Which brand is better than Jockey?
For style and variety, Zivame and Clovia offer more options, while Enamor is better for support and shaping.

11. Why is Zivame so expensive?
Zivame is priced higher due to its premium quality, inclusive sizing, and fit-focused as well as comfort-first designs.

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